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Beyond the issues surrounding the idea of content itself, we need to remind ourselves that how we deliver it is just as important as what we deliver.
Despite the fact that 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement, we get busy managing our business and our content marketing efforts always get moved to the bottom of the priority list.
At Marketing Wiz we have set out to change that and to get you started, weave created an eSeries on Content Marketing for Busy IT Professionals.
Sign up for this instructional eSeries and over the next week or so, you will receive emails that show you how to create a Cloud Content Campaign that you can use in your marketing.
Selling IT to small and Mid-sized enterprises requires a diversified lead generation strategy that maps targeted content to every decision maker at your buyers table.
IT spending is projected to total $3.7 trillion in 2013, a 4.2% increase from 2012 according to the latest forecast from Gartner, Inc.